Fundamental Assumptions of Action Research

Action Research, introduced by Kurt Lewin in 1946, embodies both an action and research orientation using a systems approach:

• Action Orientation: This involves altering attitudes and behaviors within the organization. The primary aim is to drive change by actively diagnosing problems and then implementing solutions.
• Research Orientation: Here, the focus is on testing theoretical models in real-world scenarios. This approach involves applying a theoretical framework to see how well it explains and addresses organizational issues, thereby refining theory through practical application.
• Systems approach: Action Research adopts a systems approach, recognizing that organizations are complex systems with interdependent parts (McShane & Von Glinow, 2005). This method encourages participatory change where organizational members diagnose, intervene, and stabilize new cultural norms. The process includes:
   

  • Gathering and analyzing data.

  • Setting intervention objectives.

  • Implementing change strategies.

  • Evaluating the effectiveness of the change and ensuring its sustainability.