Selecting and using high-quality sources for your B2G marketing plan
A credible B2G marketing plan is built on evidence-based insights, demonstrating the research skills expected of a Master of Business Administration. Relying on poor-quality or unverified sources—or failing to support your work with research--undermines your credibility in both academic and business settings. To build a robust and respected analysis, prioritize reputable sources that offer both breadth and depth.
For a complete bibliography of sources, see Bibliography for customizing MBA for B2G Authoritative government resources
Start with official government sites for procurement data, spending, and agency priorities:
- SAM.gov. The official U.S. government site for federal contract opportunities and procurement data. https://sam.gov
- USAspending.gov. Comprehensive database of U.S. federal spending, contracts, and grants. https://www.usaspending.gov
- GAO Reports. In-depth research and audits on government programs and procurement from the U.S. Government Accountability Office. https://www.gao.gov/reports-testimonies
Company and industry information
Company sources—including investor relations pages, contract announcements, and capability brochures—provide valuable information on supplier capabilities and performance. Stay current with industry news from outlets such as:
- Defense News. Leading news source for global defense industry trends and government contracting. https://www.defensenews.com
- Federal News Network. News and analysis on U.S. federal government operations, procurement, and policy. https://federalnewsnetwork.com
- Bloomberg Government. Data-driven news and analysis on federal contracting and policy. https://about.bgov.com
Scholarly and premium research databases
For scholarly depth, leverage premium research databases available through your university library:
- Business Source Ultimate (EBSCOhost). Peer-reviewed journals, SWOT analyses, and industry reports.
- Emerald Insight. Academic journals including the Journal of Public Procurement. https://www.emerald.com/insight/publication/issn/1535-0118
- ProQuest / ABI/INFORM Collection Business, management, and trade publications.
- Peer-reviewed and trade publications that offer rigorous analysis and practitioner perspectives include:
- Journal of Public Procurement. Peer-reviewed research on public procurement, government contracting, and strategic marketing for institutional and B2G contexts. [https://www.emeraldgrouppublishing.com/journal/jopp]
- Government Executive. News, analysis, and insights on federal government operations, policy, and procurement trends relevant to B2G marketers. [https://www.govexec.com/]
- NEXTGOV/FCW. Covers technology, innovation, and digital transformation in government, with practical applications for B2G marketing strategies. [https://www.nextgov.com/]
- National Defense Magazine. Industry news, trends, and analysis on defense contracting and procurement, supporting B2G marketing in the defense sector. [https://www.nationaldefensemagazine.org/]