Customizing your MBA journey: Key publications and practitioner resources

To deepen your understanding of B2G marketing and tailor your MBA coursework, supplement your curriculum with targeted academic journals, articles, and practitioner resources. For a comprehensive list of resources you can use for B2G projects, see Appendix 1: Bibliography for customizing MBA for B2G. Here are the core sources to get you started.

• The B2G Manifesto. A structured approach to B2G marketing and public sector segmentation. https://www.researchgate.net/publication/369228099_The_B2G_Manifesto_Structured_approach_to_Business-to-Government_marketing_and_public_sector_market_segmentation | https://hermix.com/wp-content/uploads/2022/06/B2G-manifesto.pdf
• Journal of Public Procurement. Premier journal for research on public procurement and B2G strategies. https://www.emerald.com/insight/publication/issn/1535-0118
• Deltek’s B2G Overview. Practical guide to government contracting and long-term marketing strategies. https://www.deltek.com/en/government-contracting/guide/b2g
• Hinge Marketing: B2G Content Strategy. Insights on content marketing and thought leadership for B2G firms. https://hingemarketing.com/blog/story/why-you-still-need-a-content-marketing-strategy-for-b2g
• B2G Marketing Play Group (Merritt Group). Account-based marketing strategies for federal success. B2G Marketing Play Group
• GovWhitePapers: Building Trust in B2G Marketing. Strategies for trust-building and digital tactics in B2G. https://govwhitepapers.com/blog/building-trust-in-b2g-marketing-key-strategies-for-success
• Bluetext: Leveraging Digital Transformation in B2G Marketing. Explores digital tools for engagement and efficiency in B2G.
  https://bluetext.com/blog/leveraging-digital-transformation-in-b2g-marketing/