References

1. Morcov, Stefan. The B2G Manifesto: Structured approach to Business-to-Government marketing and public sector market segmentation. ResearchGate. [Online] June 2022.
2. Perreault, William D., Cannon, Joseph P. and McCarthy, E. Jerome. Basic marketing: A marketing strategy planning approach. 19. New York : McGraw-Hill Irwin, 2023.
3. David, F. R. Strategic Management: A competitive advangage approach, concepts and cases. New York : Pearson, 2023.
4. Marshall, G. W. and Johnson, M. Marketing management. 3rd. New York : McGraw Hill, 2023.
5. Duncan, Brent. Demystifying PESTLE Analysis to Build a Strategic Lifeline in Turbulent Environments. Synthegrate.com. [Online] 2025. www.synthegrate.com.
6. SWOT analysis: It's time for a product recall. Hill, Terry and Westbrook, Roy. 1, 1997, Long Range Planning, Vol. 30, pp. 46-52.
7. The five competitive forces that shape strategy. Porter, Michael E. s.l. : Harvard Business Review, 2008, Vol. 86(1), pp. 78-93.
8. Iacobucci, Dawn. Marketing Management. Boston : Cengage, 2022.
9. McCarthy, Jerome. Basic Marketing: A Managerial Approach. Homewood : Richard D. Irwin, 1960.

Related Articles

• Bibliography for customizing MBA for B2G
• Steps to building your B2G marketing plan

NOTE: Grok (xAI) and Copilot were used to proofread the document, validate sources, and assist with generating publication descriptions. Grok created the cover image.

###badphd